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COVID-19 Strategic Comms 

In the wake of the COVID-19 Pandemic, Black Ops Public Relations quickly sprung into action, taking the lead on Montefiore Health System’s strategic communications/campaign management acting in a critical support capacity on a number of core COVID-19 marketing and communication programs (; COVID-19 Microsite; Page; Spartan/Montefiore; #EndlessThanks Campaign; Nurses Week Campaign; Healthcare Heroes PSA Campaign; STAY STRONG Doctor Series). 


These efforts required an immediate pivot, quick-turn strategic programming, additional resources, as well as collaboration across multiple agencies and departments. 


We Immediately established an “always-on” news and social media communications engine to monitor daily news and social posts that would latter up to the most important updates and moments related to COVID-19, efforts taken by the healthcare heroes, Montefiore leadership, community members and beyond to share across social and supplement on appropriate online sites, while seeding the various events and updates to key media targets - garnering exceptional press coverage. 


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